Diego Bottazzi Design's profile

Collana B.Life 100% Green

Diego Bottazzi Design
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Brand Design design Food green Nature Packaging paper product design restaurant visual identity



The Customer
Thanks to the success of the B.Life Bianca bag, Sacma S.p.A. wanted to improve itself, creating 3 new kinds of 100% ecological bags. Regarding this purpose, we created products from an exclusive material designed as an alternative to the ordinary range of bags. It is environmentally friendly, mainly consisting of natural and recycled paper fibre.

The requirements
Create an “ad hoc” illustration for each bag and a graphic presentation which can guarantee a "strong" visual impact. The intent is to communicate the qualities of each individual bag: Gaia, Venere and Ginevra.

The Solution
Considering that environmental protection is a widely recognized value, the first step was to find an ideal name for the new ecological bags; the second step was to design each bag individually, in order to communicate a “story”.

https://www.sacmaspa.it/innovazioni.php?lan=en

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Il Cliente
Grazie al successo del sacchetto B.Life Bianca. Sacma S.p.A. ha voluto migliorarsi, realizzando altri 3 sacchetti 100% ecologici. A questo proposito hanno creato prodotti con materiale esclusivo, che vuole porsi come alternativa ai comuni e svariati sacchetti, vantando un dna ecologico perché prevalentemente composto da fibre naturali e fibre cartacee riciclate.

La Richiesta
Creare un’illustrazione Ad Hoc per ogni sacchetto e una presentazione grafica di “forte” impatto visivo. L’intento è quello di comunicare le qualità di ogni singolo sacchetto: Gaia, Venere e Ginevra.

La Soluzione
Considerando che la tutela dell'ambiente è un valore ampiamente riconosciuto. Il primo passo è stato nel trovare un nome ideale per i nuovi sacchetti ecologici; il secondo passaggio è stato quello di progettare singolarmente ogni sacchetto comunicando una “storia”. 

https://www.sacmaspa.it/innovazioni.php



Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Gaia
The illustration of the bag is characterized only by ecological elements (balloon, airship, wind turbines, bicycle, etc.). The same elements will be displayed in the graphic presentation
In Greek mythology, Gaia was the mother goddess of all gods, the personification of the Earth. The idea was born from the desire to create a succession of images, using a filmmaker's "cut" technique, starting from the seed and the earth and then evolving into plants, a forest, a mountain ... by moving the camera upwards, we then reach the space, where you can glimpse Italy (The Made in Italy) and the world, the Earth / Gaia.

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Gaia
L’illustrazione del sacchetto è caratterizzato dai soli elementi ecologici (mongolfiera, dirigibile, pale eoliche, bicicletta etc). Gli stessi elementi saranno presenti nella presentazione grafica.
Nella mitologia greca, Gaia era la dea madre di tutti gli dei, personificazione della Terra. L’idea nasce come dalla volontà di realizzare un susseguirsi di immagini, con un «taglio» da filmmaker, partendo dal seme e dalla terra per poi evolversi nelle piante, in una foresta, in una montagna….spostando la telecamera verso l’alto, per poi raggiungere lo spazio, dove si intravede l’Italia (Made in Italy) e Il mondo la Terra/Gaia.


Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Presentation on A4 sheet

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Presentazione su foglio formato A4

Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Venus
Goddess of beauty and fertility. The illustration is poetic, in the background the mountains and a river that creates a swing with a little girl synonymous of purity.
The presentation of the bag begins with the shell (inspired by Botticelli's Venus) that encloses the world. Each slide has a geometric element to describe the qualities of the bag, the recycling and how the paper behaves at the end of its life cycle.

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Venere
Dea della bellezza e della fertilità. L’illustrazione è poetica, sullo sfondo le montagne e un fiume che crea un’altalena con una bambina sinonimo di purezza.
La presentazione del sacchetto inizia con la conchiglia (ispirata alla Venere di Botticelli) che racchiude il mondo. Ogni slide ha un elemento geometrico per descrivere le qualità del sacchetto, del riciclo e come si comporta la carta al momento della fine del suo ciclo di vita.


Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Presentation
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Presentazione

Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Presentation on A4 sheet

_________

Presentazione su foglio formato A4

Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Ginevra
Royal and aristocratic name.
The graphics are mainly composed by the rings of the trunk (each ring of the trunk, metaphorically indicate the recycling), associated with a flower for its positive meaning given by the mythology, literature and art.

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Ginevra
Nome regale e aristocratico.
La grafica è composta principalmente dagli anelli del tronco (ogni anello del tronco, metaforicamente indica il riciclo), associati ad un fiore per il suo significato positivo che gli viene dato nella mitologia, nella letteratura e nell’arte.


Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Presentation
___________

Presentazione

Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Presentation on A4 sheet

_________

Presentazione su foglio formato A4

Brand Design design Food green Nature Packaging paper product design restaurant visual identity

Customer: Sacma S.p.A. Adro - Brescia (ITALY)
Brand Identity / Art Director / Graphic Project / Illustrations : Diego Bottazzi

Thank You

Brand Design design Food green Nature Packaging paper product design restaurant visual identity
Collana B.Life 100% Green
Published:
Diego Bottazzi Design's profile

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Diego Bottazzi Design's profile
Brescia, Italy

Collana B.Life 100% Green

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